Rola portalu społecznościowego Twitter w promocji mikro i małego przedsiębiorstwa
Role of the Social Network Twitter in the Promotion of a Micro and Small Enterprise

Summary/Abstract: Purpose – The aim of the paper was the descripton of actual position of the microblogging and social networking site Twitter in the landscape of social media channels on the background of research results Polish and world literature as well as an indication of the potential of Twi tter as an effective tool for the promotion of Polish micro and small enterprises. Design/Methodology/approach – Study of literature and research results. Findings – Analysis of users of the social media channel shows, that it is an attractive place in the virtual space for the promotion of micro and small enterprises, especially if it defines its target group among rural residents and/or surfers who are holders of higher and secondary education. Originality/value – Own work.

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