Rozsądny zysk w modelach biznesu przedsiębiorstw sektorów regulowanych
Reasonable Profit In The Business Models Of Regulated Sectors

Summary/Abstract: Purpose – The aims of the article is to explain the determinants and impact of an approach basedon the concept of reasonable profit to the development of business models of companies operating understrong legal regulations. Article indicates the principles of design business models of companies in regulatedsectors for maintain profit value at a fixed legally level.Research methodology – In article was presented a broad review of the literature and selected conclusions onhow to design business models, taking into account the concept of reasonable profit.Results – Based on the review of the literature, the author’s experience and own analyzes should be stated thatthe design of business model based on the reasonable profit requires a detailed analysis and calculations. Theresults of the analysis indicate the need to integrate strategic approach especially in terms of understandingthe place and role of the concept of the business model to financing approach to the design of business models,which provide the proper functioning and maintain of legally regulated financial result.Originality/value – In article indicated that the integration of the principles of creative design business modelsand analytical approach for estimating the value of reasonable profit is the precondition for the effectivedesign of new business ventures in selected areas regulated economy sectors.

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