Цифровата наземна телевизия - състояние и предизвикателства
Digital terrestrial television – status quo and challenges

Summary/Abstract: What are the features of the failed transition from analog to digital terrestrial broadcasting in Bulgaria? First and foremost it is the fact that about 300 000 Bulgarians can not receive with no fee the service at home. Although it is supposed to be free for the consumers/users, digital terrestrial TV does not attract new viewers mainly because it offers limited number of programs and no additional interactive services. Media companies distance themselves from this way of distribution of their content. Besides, while being in monopolistic position, the multiplex owners claim losses. As a result of the failed digitization The European Court of Justice sentenced Bulgaria to pay a fine.While Bulgaria readies itself to introduce the digital terrestrial broadcasting, some European countries fail in their attempt to introduce mobile terrestrial broadcasting. This is one more example that it is easy to fail in a project that lacks sustainable business model even though it has an administrative support.

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