Społeczna odpowiedzialność przedsiębiorstw działających na rynkach międzynarodowych na przykładzie KGHM Polska Miedź SA
Social responsibility of companies operating at international markets on the example of KGHM
Author(s): Agnieszka Mikucka-KowalczykSubject(s): Business Ethics, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibility; CSR strategy; globalization; international company; humanization of globalization process
Summary/Abstract: Companies from the twenty-first century have to comply with altering rules for business activity resulting from globalising economy. Thus, they search for the solutions enabling their operation in more and more difficult and dynamically changing environment. At the same time, the occurrence and the increased importance of socially responsible actions demand closer insight into the effects of activities oriented on the “human face of globalisation”. KGHM is a global company and is opened for new ways of development. Its presence in many countries, on various continents, makes it possible the company influences the wellbeing of societies, regions and even countries, thus the realisation of the demand of ethical and equitable globalisation.
Journal: Ekonomia XXI Wieku
- Issue Year: 2017
- Issue No: 13
- Page Range: 40-59
- Page Count: 20
- Language: Polish