Implementacja metody Analytic Hierarchy Process w pakiecie AHPmethod programu R
Implementation of Analytic Hierarchy Process method in AHPmethod of R package

Summary/Abstract: Analytic Hierarchy Process (AHP) is one of the methods used in the analysis of complex decision-making problems where there are more than one decision criterion. Due to the nature of the decompositional approach, AHP enables the fragmentation of the complex decision problem and the creation of final ranking. This means a potential opportunity to use AHP method to measure the consumers’ preferences. The main aim of the article is to present the author’s AHPmethod package for R program. The paper presents functions of the package and the use of the AHPmethod package in marketing research on the example of the measurement and analysis of consumer preferences.

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