Korporacje transnarodowe wobec wyzwań XXI wieku
Transnational Corporations in Consideration of Challenges 21st Century

Summary/Abstract: The aim of the study is an attempt to indicate how transnational corporations have changed asa result of waves of globalization. The author makes effort to demonstrate that pillars of development models TNC-orchestrators is their response to the challenges of 21st century.The article consists of three parts. The first one presents the evolution of transnational corporations (TNCs), seen as the consequence of changes in the economy. The efforts were made to indicate how the consecutive stages of globalization have determined the changes in corporations’ strategies. TNCs manifestation of the changes at that stage corporate globalization is the development of Global Business Networks (GBN). It was noted that they are a result of implementing the concept of integration as a method of improving the competitiveness of the participating actors – business integration model. The second part of the study is discussion on the substance of the changes in management models of transnational corporations which are to meet new challenges. The attention was drawn to a new type of entities – TNC-orchestrators, which because of its nature (pillars of development models), should be treated differently to a traditional business. In the last part of article the author presented pillars of development models TNC-orchestrators GBN as a case study forthe automotive sector (Toyota, Ford, VW).

• Details
• Contents