Фалшиви новини, истинска победа – възходът на Доналд Тръмп и кибер-партизаните
Fake news, real victory – the rise of Donald Trump and hyper-partisan sites

Summary/Abstract: The US presidential elections in 2016 unleash the power of fake news. This case study shows how misleading information and click-bite headlines outperform serious journalism in the mainstream media during the campaign. Both Donald Trump and Hillary Clinton use the tool of fake news during their march to the White House. But the collected data reveals that pro-Trump sites are much more effective. The study also shows how „Facebook“ and „Тwitter“ „fuel“ the phenomenon of fake news – a few seconds are enough for a misleading article to become viral all over the world, but it takes 13 hours a single hoax to be debunked. A new breed media barons are rising in social networks, such as amateur publishers, running hyper-partisan sites, etc. A brand new media is born, which power is threatening to vitiate the crucial elections in Western Europe in 2017.

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