Българските вестници между агонията и ренесанса – нагласи, навици и очаквания на аудиторията
Bulgarian Newspapers Between Agony and Renaissance – Audience’s Attitude, Habits and Expectations

Summary/Abstract: Who does (not) read newspapers today and why? Is the Bulgarian press doomed or its Renaissance is achievable – albeit online? The present study tries to answer these questions analyzing the attitude, habits and expectations of the audience. The results demonstrate the dimensions of the newspaper crisis – loss of readers, “dawn” of the reading ritual, young public alienation and problematic mediamorphosis. At the same time, data outlines possible positive scenario for the Bulgarian newspapers – which requires emphasis on quality media content and user experience in the digital environment.

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