Eсе за проф. Сашка Ганева от НАСА или споделянето като оглупяване в социалните мрежи
An essay for NASA’s professor Sashka Ganeva or sharing like ignorance in social networks

Summary/Abstract: In the era of Web 4.0 users are becoming more ignorant while social networks are growing smarter. The power of the Scrolling man – transformed into Sharing man – is turning against him. Until 2018 for 51% of users around the world social networks are main source of information. The rise of fake news and investigations about misuse of personal data provoke global decrease in confidence and use of “Facebook” and “Twitter” for news. Meanwhile, countries like Bulgaria keep their enthusiasm and credit in social networks and are considered to be part of the global Top 3. For 42% of local users platforms are preferred source of information. Bulgarians demonstrate that they are proactive participators in social networks – 52% of them share news on their Newsfeed or via email. Why do they trust more platforms than mainstream media? The following article is answering these questions studying two social experiments – comedy on the brink of tragedy, through the prism of the upgraded multi-step flow theory of communication

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