Neuroobrazowanie W Badaniach Marketingowych Konsumentów. Analiza Na Przykładzie Produktów Żywnościowych
Neuroscience in Consumer Marketing Research. An Analysis Drawn From the Examples of Food Products

Summary/Abstract: This article aims to contribute to the discussion about the potential for the implementation of consumer neuroscience into marketing research. This article highlights three areas of consumer neuroscience: methods used by consumer neuroscience, the findings and their interpretations and the ethical aspects. The article has a partly descriptive character as the research area of neuroeconomics or consumer neuroscience is new. To illustrate the investigated problems the selected studies, especially connected with food products, were presented as a review of literature.

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