Understanding the Film Audience – Providing Insight
into the Viewer’s Experience from Text Mining
and Manual Text Analysis of Online Film Reviews
Understanding the Film Audience – Providing Insight
into the Viewer’s Experience from Text Mining
and Manual Text Analysis of Online Film Reviews
Author(s): Urszula Świerczyńska-Kaczor, Jacek WachowiczSubject(s): Sociology, Film / Cinema / Cinematography, Socio-Economic Research
Published by: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Keywords: text mining; viewer research; film market
Summary/Abstract: The paper aims to contribute to the research of the film market, starting a discussion and seeking answers to the following problem: What spectrum of film-viewer experiences can be identified and better understood due to the implementation of text mining in the analysis of online film reviews? The presented study was based on the analysis of online audience reviews of five films targeted at a young audience, with their premières in 2016 and 2017. The findings suggest that implementing text mining as a method of analysis of online reviews can provide valuable insight into the film market, which may be helpful for producers in developing future productions, or altering the communication strategy.
Journal: Problemy Zarządzania
- Issue Year: 15/2017
- Issue No: 4 (71)
- Page Range: 177-193
- Page Count: 17
- Language: English
