Analiza jakościowa czynników wpływających na poziom akceptacji crowdfundingu opartego na nagrodach przez polskich filmowców
The Qualitative Analysis of Factors Influencing the Adoption Rate of Reward-Based Crowdfunding by Polish Filmmakers

Author(s): Urszula Świerczyńska-Kaczor, Małgorzata Kotlińska, Monika Żelazowska
Subject(s): Economy, Film / Cinema / Cinematography
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: the film funding innovation;the crowdfunding project;the film financing
Summary/Abstract: The aim of this article is to analyze and discuss the factors impacting the process of the implementation of crowdfunding by the Polish film industry. The presented study is based on the qualitative approach: unstructured or semi-structured interviews, questionnaires and the analysis of case studies. The respondents enumerated and evaluated a wide spectrum of factors facilitating and hindering the adoption rate: from general barriers (e.g. legal regulation of crowdfunding) to very specific aspects for filmmaking (e.g. the unprofessional promotional video of the crowdfunding project). The findings highlighted the significance of the following factors: the existing strong filmmakers’ attitude that ‘crowdfunding is for film beginners’, the complexity of team management (film crew) during the process of crowdfunding campaigns, and the cultural aspects of seeking financial support from friends.

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