La femme contemporaine, les revues glossy et chick lit versus la femme et la presse de l’entre-deux-guerres
La femme contemporaine, les revues glossy et chick lit versus la femme et la presse de l’entre-deux-guerres

Summary/Abstract: Romanian sociologists agree on saying that there had been a feminist movement in our country, between the two World Wars, reflected in the publications devoted to women, around 1920. Yet, the movement did not achieve its purpose, as it didn’t last for long and hit the patriarchal and conservative conceptions of the Romanian society, which are still preserved, today. After a period of silence, ( women were totally depersonalized during communism), we are witnessing an attempt to revive the idea of promoting female representations in the media on a larger scale than 60 years ago, but not as effective as in the past. After 1989, women’s literature – a niche segment – became one of the most successful industries, but there are critics who speak of superficiality, lack of substance and plagiarism. In conclusion, we can say that during the interwar period we had a feminist literature, in its young manifestation, whereas the “glossy literature” of today, despite its loud presentation, contains mainly soft articles with no substance and no intention in changing mentalities. Major women issues are treated superficially and in isolation. In today’s glossy magazines, even women politicians pose in sexy pictorials and are talking only about a new receipt they had tried in the kitchen, or the joy of motherhood.

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