Klejnot na szyi kobiety. O nazwach damskich perfum
A jewel on a woman's neck. On the names of female perfumes

Summary/Abstract: Experiential linguistics, which focuses on the description of sensual sensations, has emerged from the cognitive sciences. The author undertakes the issue of verbalized smells, that is the names of perfume – by the author's choice, female ones. The discussed examples of perfume naming show the attempts at smell narrativization by applying names conveying great semantic and metaphorical (mini-metaphors) capacity that evoke the "Proust effect". As an exponent of the content richness, we may treat sensual synesthesia and imagery (cultural constructs, floral and geographical names, names connected with the cinema, entertainment, lifestyle, dissemination of a certain brand's style, abstracts yielding to aestheticization, names connected with altered states of consciousness, names poeticizing and additionally defining the image of a woman). The proposed categories of names work to distract from their symbolic layers the most frequent connotations, due to which the name becomes a germ for (self)narration each time updated by a female user.

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