Technologization of Marketing Communication – New Trends
Technologization of Marketing Communication – New Trends
Author(s): Agnieszka DejnakaSubject(s): Media studies, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Marii Curie-Sklodowskiej
Keywords: technologization of marketing; marketing communication; new trends in communication; chatbots; augmented reality; Internet of things;
Summary/Abstract: Dynamic changes can now be observed both in Internet activities and in marketing communication. The article deals with new trends in technologization of marketing communication, including the use of augmented reality, QR codes, chatbots, the Internet of Things and “smart & simple” technology. In addition, the latest trends in image marketing/communication and image/video 360-degree communication will be presented. The article is based on the analysis of trends in technology-based communication and critical analysis of applications.
Journal: Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia
- Issue Year: LI/2017
- Issue No: 2
- Page Range: 59-68
- Page Count: 10
- Language: English
