Reklama a koncepcja społecznej odpowiedzial- ności przedsiębiorstw z branży farmaceutycznej
Advertisement vs. concept of Corporate Social Responsibility in companies of pharmaceutical industry

Summary/Abstract: The article presents examples of unethical advertising in opposition to declared implementation of Corporate Social Responsibility of pharmaceutical companies. The aim of the work was to identify the discrepancy between CSR concept in the pharmaceutical industry and unethical aspects in the promotion of the offered products. Descriptive analysis, literature studies and observation have confirmed the existence of discrepancies between the declared concern for the welfare of people and unfair practices in the promotion of the offered products, and pointed to the need to implement CSR concepts in all aspects of the pharmaceutical business.

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