Носители на етични правила в рекламата
Winners of Ethics Rules in Advertising

Summary/Abstract: The article concerns the peculiarities of advertising as communication and the need for the existence of ethical rules in its creation and dissemination. The bearers of ethical rules in advertising and in particular the National Council for Self-Regulation (NSS), its role and powers, its possibilities and impossibilities of impact are discussed. The thesis displayed is that ethics primarily depends on the morality of society and its members.

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