Имидж, репутация, бранд
Image, Reputation, Brand

Summary/Abstract: The article treats the specifics and parameters of usage of the notions "image", "reputation" and "brand. A broad overview of the definitions for those notions is made (mainly in Bulgarian, Russian and English literature) and the author has drawn out her own definitions. The summaries are presented in comparative tables. This article fulfills a gap in Bulgarian literature connected with the comparative analysis of the three relatively new notions.

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