За морала и етиката в рекламата
For Advertise and Ethics in Advertising
Author(s): Albena PavlovaSubject(s): Media studies, Human Ecology, Marketing / Advertising, Business Ethics
Published by: Нов български университет
Keywords: Ethics; Consumer Ethics; Code of Ethics; Advertising
Summary/Abstract: The article addresses issues related to ethics, morality and consumer ethics in our society. The ethical rules and the need for ethical rules in advertising in Bulgaria introduced through the Code of Ethics for Advertising.
Journal: Годишник на департамент "Администрация и управление"
- Issue Year: 2/2017
- Issue No: 1
- Page Range: 96-103
- Page Count: 8
- Language: Bulgarian
