Koszty implementacji jako bariera innowacji produktowych w świetle strategii dyferencjacji - studium przypadku
Costs of implementation as a barrier to product innovation in the light of differentiation strategy ‒ case study

Summary/Abstract: The main aim of this paper is an attempt to present the costs of implementation of a new product incurred by the manufacturer as a barrier to product innovation. Achieving this objective is possible by analysing selected case of implementation, which confirms that the associated costs – as a result of a small series of production – may imply a situation in which the limitation of a profit, or even a loss occurs; in a short-term perspective constitutes a premise of failure of implementation. As part of the study, the answer to the following question was obtained: whether the amount of implemented products by the manufacturer is a derivative of its technological capabilities reflected in the possibility of gaining and using new manufacturing technology?

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