Wpływ turystyczno-rekreacyjnych zachowań mieszkańców na rozwój innowacyjnej oferty metropolii na przykładzie Poznania
The impact of tourist and recreational behaviors of city inhabitants on the development of innovative metropolis offer on the example of Poznan agglomeration

Summary/Abstract: Creating the innovative tourist and recreational offer of the city requires the recognition of consumer behaviors and identifying patterns/models of the interaction between the factors and the behaviors of buyers of a tourist and recreational offer. The article presents the empirical results of surveys conducted in the period from March to June 2016. among 1,584 residents of 22 municipalities as a part of the metropolitan area of Poznan. The main aim of the article is to identify the impact of personal factors such as age, gender, stage of life, occupation and economic conditions. Moreover, the second goal of the paper is to investigate the impact of psychological factors like the motives of physical activity conditioning tourist and recreational behaviors of residents of Poznan metropolis. Accordingly, the tourist and recreational behavior analysis and the identification of personal factors are the starting point to define the opportunities of the innovative offer of tourist and recreation development for the residents of the Metropolitan area of Poznan. The results of studies show that personal factors such as age, gender, stage of life, occupation, economic conditions and psychological factors like motives have an impact on the tourist and recreational behavior of the residents of the metropolis of Poznan.

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