GLOCALIZATION OR "LOOKING IN BOTH DIRECTIONS" Cover Image

GLOCALIZATION OR "LOOKING IN BOTH DIRECTIONS"
GLOCALIZATION OR "LOOKING IN BOTH DIRECTIONS"

Author(s): Cristian Lako
Subject(s): Social Sciences, Language and Literature Studies, Theoretical Linguistics, Sociology, Lexis, Globalization
Published by: Editura Arhipelag XXI
Keywords: glocal; glocalization; GILT processes; globalization; internationalization; localization;

Summary/Abstract: The paper analyses and compares glocalization and GILT processes in general and also applied to website localization. Glocalization is considered from several perspectives.

  • Issue Year: 2016
  • Issue No: 20
  • Page Range: 196-202
  • Page Count: 7
  • Language: English
Toggle Accessibility Mode