Targi turystyczne jako narzędzie aktywności promocyjnej powiatu jeleniogórskiego
Tourist fairs as a tool for promotional activity of Jelenia Góra district.

Summary/Abstract: The purpose of the article is to present the issues related to the promotion of tourism regions using the promotional tools which are fairs. Firstly, the theoretical part of the article presents the problem of territorial marketing and its impact on the development of territorial units. In the next part the author presents the tourism product of the region and the possibility of promotion. The author also presents the essence and characteristics of activities related to the organization of fairs, as well as the development of trade fairs in Poland in recent years. In the final section he presents examples of the use of this promotion element on the example of the district of Jelenia Góra. Tourist fairs are presented in which Jelenia Góra region participates, as well as the annual event of TOURTEC fair, organized by the district of Jelenia Góra.

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