Zaufanie a źródła doradztwa małej firmy
Trust vs. business advice providers for a small firm

Summary/Abstract: The analysis in the article focuses on the extent to which trust is used in contracting business advice services by various advice providers for small firms. The analysis was carried out using the results of a study of 400 small companies operating in Poland which had used the external business advice in the last three years before the survey. Its results indicate a significant role for trust in the implementation of advisory activities. On the other hand, a high proportion of formal relationships has been identified that are not typical of research results obtained in other EU countries.

• Details
• Contents