Zaufanie a doradztwo biznesowe dla małych przedsiębiorstw
Trust and Business Advice for Small Firms

Summary/Abstract: The analysis in the article focuses on the extent to which trust is used in contracting business advice services for small businesses. The analysis was carried out using the results of a study of 400 small companies operating in Poland, who had used the external business advice in the last three years before the survey. Its results indicate a significant role for trust in the implementation of advisory activities. On the other hand, a high proportion of formal relationships have been identified, that are not typical to research results related to other countries. It should be noted that the tendency to formalize advisory relationships and reduce the share of trust can be associated with an increase in the number of people managing a small business.

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