Cooperation and Small Business Advisory Process
Cooperation and Small Business Advisory Process

Summary/Abstract: Business advice for small businesses is seen as one of the sources of knowledge supporting the process of building their competitive market position. At the same time, the literature focusing on the scope of business advice use and assessing its effects only to a limited extent reveals the mechanisms related to the implementation of business advice and the structure of this advisory process. The paper is an attempt at analysing the cooperation between the adviser and the person managing a small business in the framework of the process of providing business advice. As a result, a classification of cooperation relationships, taking into account the moment in the advisory process when this cooperation occurs, was proposed. The empirical analysis pointed to the relationship between the classification and the factors related to the type of advice and adviser, as well as to the type of trust used in the initial stage of the advisory process.

• Details
• Contents