(Ne)etické mediálne trendy súčasnosti: Retrospektívy a perspektívy v Otázkach žurnalistiky
(Not) Ethical Media Trends of the Present: Retrospectives and Perspectives in Otazky zurnalistiky

Summary/Abstract: The paper focuses on exploration of research studies as well as essays in the field of Media Ethics that were published in Otazky zurnalistiky (Questions of Journalism) in the last decade. Their common denominator is a media manipulation in the globalized society in its most diverse forms: from tabloidization of contents, to self-promotion, to author anonymity and using of pen-names by journalists. Based on these retrospectives as thematic challenge, the author examines perspectives of professional journalism.

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