Hodnota informácie v súčasnej komunikácii
The Value of Information in Current Communication

Summary/Abstract: During the years 2007 to 2017, several studies on communication were published in Questions of journalism magazine. Each of them examines the topic from a variety of different perspectives – oral speech, pragmatic aspects of communication, trends in marketing communication, freedom of speech, relationship between journalism and democracy or the impact of journalism on communication and social culture. They don´t interrelate at first glance, but they all reflect the need to communicate - freely, inventively, meaningfully, unambiguously or effectively. As several years have passed since publishing those studies, they couldn´t capture the technological progress that has radically changed the field of communication. The aim of this paper is to draw attention to how the information technologies have changed, and are still changing, not only our means of communication, but also the form, the content and the accessibility, i.e. what are the sources, what kind of information we search for, how do we spread and share the information and, last but not least, if the information we get is of the same value.

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