Płeć a aktywność informacyjna konsumentów na rynku produktów żywnościowych
Gender and Consumer Information Activity on the Food Market

Summary/Abstract: The objective of the paper is presenting similarities and differences between male and female information activities on the market of the food products. The analysis is made on the basis of the data gathered during the structured interviews conducted in the Wielkopolskie voivodeship. The differences were highlighted mainly in the three areas: women search for information about the health aspects of food more active and more often, even if the information was received by accident. They also share the information with friends and relatives more eagerly. There are no significant gender differences in sharing the knowledge with others (internet discussions, contacting with manufacturers or selling staff) nor in the scope of activities such as asking other consumers, dieticians or food sellers.

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