Karty rabatowe jako sposób budowania relacji ze studentami
Discount Cards as a Way of Building Relationships with Student

Summary/Abstract: The problem of the paper oscillates around the issue of discount cards, which universities introduce as another tool for building relationships with a group of young people. Concepts of this tool are most often the same, different number of partners offering specific services, discounts and organizer card. The aim of the paper is to analyze selected examples of rebate cards for different groups of young people and to determine whether they are a tool for building relationships. The paper presents the results of own research (pilotage) carried out among all student groups of the Faculty, before the implementation of the discount card of the Faculty of Management and Economics of Services of the University of Szczecin.

• Details
• Contents