Interaktive Infografiken
Interactive Infographics

Summary/Abstract: Infographics occupy a very significant place among many hybrid forms of content presentation. Their hybridity manifests itself through a multimodal interplay of picture, language, number and design, producing a structurally and functionally coherent whole. In the case of such multimodal messages also their interactivity begins to play an increasingly important role. A particular advantage of interactive infographics is the fact that they are based on mutuality of relations and they turn the recipient of infographics into a co-author. It is precisely the interactivity and hybridity that render infographics a subject of interesting media and linguistic analyses.

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