E-consumer in the virtual space
E-consumer in the virtual space
Author(s): Agnieszka DejnakaSubject(s): Media studies, Business Economy / Management, Present Times (2010 - today), ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: internet; virtual space; e-consumer; internet shopping;
Summary/Abstract: A dynamic growth of the internet and the information society has also caused a change to activity of e-consumers in the virtual space. The paper aims at presenting results of the quantitative research on purchasing activity of e-consumers on the internet carried out in 2012.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 301-310
- Page Count: 10
- Language: English