Produkty luksusowe w opinii młodych mieszkańców trójmiasta
Luxury products in the opinion of young poles from Tri-city (Gdańsk, Gdynia and Sopot cities agglomeration)
Author(s): Agnieszka RybowskaSubject(s): Social development, Economic development, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: luxury product; brand; young consumers;
Summary/Abstract: The development of the economy and the increasing wealth of the society cause greater interest in luxury goods. The paper discusses the main concepts of a luxury product, definitions, qualifiers and determinants of the luxury goods choice. On the basic of conducted research there are also presented the opinions of young consumers (inhabitants of Tri-city, the Gdańsk, Gdynia and Sopot cities agglomeration) on the luxury goods and the possibility of their acquisition. There are demonstrated differences in the opinions of men and women and young and elder people.
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 32
- Page Range: 519-528
- Page Count: 10
- Language: Polish