Commercial blogs as an information activity area
Commercial blogs as an information activity area

Summary/Abstract: Development of the Internet and remaining information technologies have resulted in a new view on markets patterns and have made enterprises rapidly adjust to new conditions. The growing number of information as well as enhanced access to it provided to citizens is a visible trend in the social development process these days. “Societies abundant in information”1 are created and their features are significantly different from “societies abundant in material resources” whose economies are based on exploitation of these resources. Development of social media: social portals, blogs and discussion and recommendation forums is essential in internet activities. This paper presents a blog analysis as a corporate tool of influencing customers for information purposes as well as building a brand and bonds with customers. Results of secondary research will also be presented as well as ranking of the most effective corporate blogs on the Polish internet in 2011.

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