Advergaming i grywalizacja jako trend i szansa dla marketingu
Advergaming and gamification as a trend and a chance for modern marketing

Summary/Abstract: Marketing specialists are challenged with usage of impressive scope of methods and techniques, which are aimed at improving corporate image, brand awareness, sales, etc. Gamification and advergaming may be a chance to provide marketing communicate to customers in an interesting and efficient way, which is the only one to be heard in a sea of communication noise. The article is aimed at presenting the idea and way of working of the advertisements by and in games, but also presenting the examples of appropriate usage of it in a marketing practice.

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