Zmiany sposobu kształtowania cen publicznych operatorów pocztowych
Changes in pricing of public postal operators
Author(s): Tomasz SondejSubject(s): Economic policy, Financial Markets
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The aim of the paper is to present the changes occurring in the pricing policy of public postal operators during the liberalization of postal market. It presents the traditional approach involving the quota method of pricing which has been significantly reduced, and new ways of development and differentiation of prices. The new approach is supposed to enable defending the market position and keeping shares in postal services market.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 24
- Page Range: 211-224
- Page Count: 14
- Language: Polish