Sponsoring w Polskim sporcie prezentowany w telewizji z uwzględnieniem struktury widowni
Sponsorship in Polish sports presented on television including the structure of the audience

Summary/Abstract: The article presents the development of sport sponsorship market in Poland in a view of its exposure on television. It presents the structure of the audience of the most popular television channels, investment in sports sponsorship, the structure of the sponsoring brands’ exposure, most frequently used for sports sponsorship TV channels and sports, which are mostly used in the sponsorship.

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