Wyróżniki tożsamości miast podlaskich w opinii ich lokalnych liderów
City’ identity markers of selected towns in Podlaskie Voivodeship in the opinion of their leaders

Summary/Abstract: Cities in Poland are increasingly taking action to create recognizable territorial brands in order to improve their competitiveness and gain a position in the perception of various groups of customers of local offer. In the strategic process of self-image management set of features, competitive advantages, or particular features of the identity of the village/town/city plays an important role, around which the desired image of the city is created. The selection of these features is not an easy task, and therefore local authorities should be recourse in this matter the opinion of the local leaders. The aim of this paper is to present the results of the research of leaders from seven cities from Podlaskie voivodeship, whose task was to formulate the list of the most important attributes of their own village, which should be particularly prominent in its promotional activities. The research method used in this study were focus group interviews.

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