Kampanie promujące markę „Podlaskie” w opinii mieszkańców województwa mazowieckiego
Branding campaigns of Podlaskie in the opinion of Mazovia Voivodeship residents

Summary/Abstract: The aim of the paper is to characterize external branding campaigns carried out by Podlaskie Voivodeship and to try to identify ways of perceiving them in the opinion of Mazovia Voivodeship residents. The study was based on secondary data analysis as well as empirical material obtained from the implementation of the CAWI technique survey among the residents of this region.

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