GLOBALIZATION – A PROCESS OR PROJECT FOR HOMOGENIZATION
GLOBALIZATION – A PROCESS OR PROJECT FOR HOMOGENIZATION

Summary/Abstract: In the first years of the new millennium the domination of societies and economies based on the grounds of knowledge, which participate in the global markets is more and more common, as a consequence of the tendency of the organization and mobility of the business activities, knowledge and capital, as well as the liberalization and simplification of the foreign trade relations among countries. The globalization allows the economic subjects appearance on the global market, by usage of local as well as other available resources. Information systems and telecommunications give new physionomy of the world market, enabling the organizations to identify the specific needs of the consumers from different geographical regions in the world and to react quickly by diversification of products and services. Thus, the traditional advantage of the producers which are geographically closer to consumers is significantly reduced. Telecommunications also allow designing of the world electronic markets, where consumers and suppliers come in direct contact. Thus, the need of presence of classical intermediaries is lost, but of course there is the need for new ones. However, there is the question of whether the global market creates irresponsibility, because it presents interpersonal institutional infrastructure which does not take responsibility not even for itself. The global market risk allows to determine which, if there are any, to prosper, and which to suffer.

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