Rynek usług sportowo-rekreacyjnych typu fitness w aglomeracji Trójmiejskiej
The market of sports and recreational services such as fitness in the Tricity agglomeration
Author(s): Stanisław Kowalewski, Tomasz StudzienieckiSubject(s): Financial Markets, Sports Studies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: According to some researchers, “The aims relating to practicing active recreation give sense to life”. The intention of the authors of this article was to perform an analysis of the fitness market. The said analysis covered both the reality (supply and demand) and the precepts of law. The research aimed at confrontation of supply of and demand for the above services. The research was to yield results that would allow of general conclusions as general guidelines for the improvement of such services in the future. The research was done in the urban agglomeration comprising Gdansk, Gdynia, and Sopot. The research on demand was performed with the help of responses to our questionnaire obtained from 100 respondents chosen at random. On the other hand, the research on supply was based on interviews and other data obtained from relevant institutions.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 22
- Page Range: 93-104
- Page Count: 12
- Language: Polish