Wpływ tendencji występujących po stronie popytu na fenotyp współczesnej turystyki
The influence of the demand tendencies on the modern tourism phenotype
Author(s): Magdalena KachniewskaSubject(s): Business Economy / Management, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article presents modern consumer tendencies and their influence on the tourism phenotype: the structure of supply and types of activity on the modern tourist market. Changing economic, social, political and technological conditions implemented some transformations in the operations of the tourist enterprises. They have to adjust to changing tourist demand and still growing competition.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 22
- Page Range: 265-275
- Page Count: 11
- Language: Polish