Turystyka zdrowotna jako determinanta kształtowania nowych modeli biznesowych
Health Tourism as the Determinant for New Business Models

Summary/Abstract: The paper is aimed at the analysis of change in tourism business models under the conditions of the growing importance of medical tourism. Their influence on the hotel business models give rise to marketing innovations and the strategy of concentration aimed at the specific needs of new customers. Research of the conditions for the development of such business models requires systematising the concepts of both: business model and health tourism. It was made on the basis of a critical analysis of scientific literature, surveys and analyses. It was only on this basis that the potential of health tourism in the area of improving business efficiency was indicated.

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