Badania postaw konsumentów na rynku usług turystycznych jako podstawa kształtowania strategii marketingowych przedsiębiorstw
The research of consumer attitudes on the touristic services market as the basis of shaping the marketing strategies of enterprises

Summary/Abstract: The aim of the study was the analysis of the consumers’ attitudes toward touristic services in Poland in years 2003-2009 on the basis of the data coming from the TGI surveys, presenting consumers representing opinions about touristic services. It was affirmed, that the consumers opinions being the expression of their attitudes both in the rational, emotional dimension, how also behavioral, indicate Polish consumers generally more and more positive attitudes toward touristic services. These attitudes evolve simultaneously what shows that Polish consumers in the range of touristic services needs become more and more mature.

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