Rozwój e-turystyki w Polsce na przykładzie biura podróży travelplanet.pl
Development of e-tourism in Poland on the example of travel agency travelplanet.pl
Author(s): Kamila Mańko, Aneta Wolna-SamulakSubject(s): Media studies, Transformation Period (1990 - 2010), Financial Markets, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: In the article were introduced the questions of the relating e-tourism and its development on the Polish market in years 2006–2010. Theoretical considerations were supported evidences statistical coming from Google Report “Products and tourism services on the Internet”. The aim of the article is discussion of the tendency of the developmental e-commerce market in Poland with indication on the present directions of the development on the example of travel agencies Travelplanet.pl.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 21
- Page Range: 73-82
- Page Count: 10
- Language: Polish