Struktura i kultura organizacyjna firm kolejowych w świetle konkurencyjności ich działań
The structure and organization culture of railway companies from the perspective of their competitiveness on the market
Author(s): Karolina Lubieniecka-KocońSubject(s): Business Economy / Management, Economic development
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The article shortly presents the influence the structure and the culture of an organization may have on the style and the speed of the company development, as well as on its competitiveness level. After brief presentation of the notions used both in the title and in the course of the article, there has been presented two companies which were long monopolists in their home market and which are presently forced not only to compete within their native area, but also share the ambition to dominate in other regions. Both companies have similar organization structure, yet they seem to differ when the organization culture and the yearly results are concerned. That is why there have been proposed some possible ways of changes thanks to which it would be possible to increase the competitiveness not only when one considers new markets, but also in the situation when the home market changes fast enough to force actions different from the previously effective ones.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 20
- Page Range: 9-16
- Page Count: 8
- Language: Polish