Rola i funkcje marketingu w realizacji programów TEN-T
The marketing roles and functions within the TEN-T realization process

Summary/Abstract: The article tries to define the role and the functions marketing play within the realization process of the TEN-T programs. There were described the definitions of marketing upon which the analysis was based; there was also shortly described the idea of Trans European Network-Transport. In the main part of the article there were compared the methods in which the elements of the marketing definitions have been implemented. It was noted how important such actions are for the successful realization of TEN-T both in the meaning of the program as a whole and in its stages.

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