Kluczowe kompetencje menedżera marketingu w kontekście wdrożenia ram kwalifikacji dla szkolnictwa wyższego
Marketing manager’s key competencies in the context of the implementation the national qualifications framework for higher education

Summary/Abstract: Implementation of the National Qualifications Framework in Polish higher education will be resulted in international recognition of education, improving the quality of education and adapt skills of graduates to the labor market. The article describes Marketing manager’s key competencies for use them in identifying the learning outcomes for the area of social sciences.

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