Postawy i zachowania młodych konsumentów Polskich i Niemieckich na rynku żywności ekologicznej
Attitudes and behaviour of young Polish and German consumers on the organic food market

Summary/Abstract: The material presents the results of the comparative analysis of attitudes and behaviors of young Polish and German consumers on the organic food market in Poland and Germany. The level of awareness and attitudes of both populations against this form of food was specified. The similarities and differences in terms of: motivation and the factors influencing the purchase of organic food products, degree of organic foods usage in daily diet of examined consumers and preferences for different groups of organic food were indicated. The presented evaluation of selected quality parameters of organic food market in Poland and Germany in relation to the needs and expectations of consumers was presented in this paper.

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