Wirtualizacja zachowań konsumentów na rynku usług finansowych
Virtualization of consumer behavior in financial services market

Summary/Abstract: Evaluation of customer behaviour virtualisation in financial services market was undertaken in this paper. Direct research shows that consumers are not heavy involved in buying and using financial services by Internet or other electronic media. They have also passive attitudes toward using Internet to communicate with financial institutions. Analysis allows identifying three types of consumers according to virtualisation of their behaviours: „thrifty”, „comfort oriented” and „observers”. First type of consumers is using Internet very intensive on financial services market to save money while second type because of easy access and convenience. The biggest group of consumers are observed who are not using electronic media on financial services market. Basing on conducted research it can be state that level of virtualisation of consume behaviour in financial services market is very low.

• Details
• Contents